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In order to meet producers’ long-standing need for bridging the gap between their products and the consumer, TASTE ARTISANS (TA) created in 2019.
TA considers the structures and channels of the supply chain for Wine & Spirits but also on wider products of the agriculture-food factor with an ultimate goal: the benefit and the satisfaction of the final consumer.
TA offers:
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TA is highly active in hospitality industry where every producer can gain both better profit margins as well as faster and well-established brand recognition.
Our success based on:
gzouganelis@tasteartisans.gr CEOGeorge Zouganelis
ckentros@tasteartisans.gr Key Account Manager & Supervisor South GreeceCharis Kentros
spapadopoulou@tasteartisans.gr Key Account ManagerSofia Papadopoulou
nkarabinas@tasteartisans.gr HO.RE.CA key accountsNikos Karabinas
cgamotos@tasteartisans.gr HO.RE.CA key accountsChristos Gamotos
ddiamantopoulos@tasteartisans.gr HO.RE.CA key accountsDimitris Diamantopoulos
ndaskalakis@tasteartisans.gr HO.RE.CA key accountsNikos Daskalakis
The chaos of products oversupply in the market results to the limited consumer’s ability to select what truly likes. Instead the consumer ends up to select products from a narrow selection of products that circulate in the market from multinational companies, established brands or well-advertised products, chasing majorly the savings he can get from them.
Keys to our success are:
TASTE ARTISANS is specialized in the field of alcoholic beverages (wines, spirits, distillery), in the products of the wider agri-food sector and of agri-food in general.
One of the pioneering companies that, over the course of its 35-year history, has played a significant role in the revival of Greek wine and the reestablishment of the Drama region, in Nothern Greece as a prominent wine-producing area.
In the late 1970s, Nicos Lazaridis decided to transform his deep passion for the world of wine into a business venture. Focusing on the Drama region, his place of origin, he drew upon his experiences from Tuscany, where he had resided for a period. He initiated the establishment of vineyards in various locations and, in a pioneering move, launched the first viticultural and winemaking company in the prefecture of Drama in 1987. This initial winery, founded in Drama, remains solely owned by the Nico Lazaridis family.
In his quest for the ideal vineyards within the diverse terroirs of Drama, he selected the Agora community due to its optimal location, unique topography, and rich winemaking heritage. In 1997, he constructed the Château Nico Lazaridi Winery at a strategic site with commanding views of the entire plain and the majestic Mount Pangaio.
Within the winery, the renowned “Magic Mountain” art gallery was established to house and exhibit artworks specially created for this wine label. Moreover, artworks adorn most of the common areas. In 2000, the MAKEDON winery was founded at the base of Mount Pangeon, aiming to showcase the products of the broader Macedonian region and craft contemporary, high-quality wines.
Today, NICO LAZARIDI produces over 1,300,000 bottles of wine annually and exports its products to 21 countries worldwide.
Alexakis Winery, a family owned and run winery, is the largest winery on Crete.
It was founded by Stelios Alexakis, Chemical Engineer – Oenologist, and Sofia Alexaki in the 1970s.
The winery has been collaborating for decades with all the vine-growers of the island, maintaining long-term relationships with them, while being fully aware of all the peculiarities of the Cretan Vineyard.
This knowledge enables them to choose vineyards with a special character for each different variety that we vinify. Based on the quality of the raw material, our work starts in the field.
This privately-owned winery is located in Nea Strantza, on the southeastern slopes of the Vermio mountain, in Central Macedonia, Nothern Greece.
Here, in the heart of “PDO Naoussa” region, at an altitude of 250 meters above sea level, the CHRYSOHOU winery produces white, red and rosé wines, unique for their aroma, color, rich taste and loyal fans.
This is a family owned winery, with a winemaking history that dates back to 1948. The company begins with the second generation, Keimis and Betty Chrysochou, in 1977 as they purchase and cultivate vineyards and start building the traditional winery.
The winery produces 15 labels form varieties such as XINOMAVRO, Syrah, Merlot, Chardonnay, Sauvignon Blanc, Roditis, and a very old unknown local white grape, PRIKNADI, to make their world-famous “Prekniariko” wine.
In particularly demanding times, with the competition moving at high levels and the economy going through special times, TASTE ARTISANS provides the solution to all companies oriented towards Outsourcing marketing & Merchandising.
The specialized partners of TASTE ARTISANS, moving quickly and efficiently, can immediately undertake the registration of points and products, giving a complete picture and offering immediate solutions for increasing sales and brand awareness.
TASTE ARTISANS acts on the basis of the objectives set by the Producer and the jointly agreed strategies.
The team operates on the objectives and strategies set by the producer and the TA upon a joined agreement.
The team also uses the producer’s marketing tools and at the same time increase their effectiveness in many ways.
TA monitors the sales development of the products, as well as stock, prices and competition via frequent and scheduled contacts.
Having both experience and higher knowledge, our company create long trading relationships by developing promotion and merchandising tailor-made plans.
Planning, branding and promotion actions are carefully researched and planned, then put into implementation with a flair of extroversion delivering higher sales in a short time.
Such solutions include in-store promotion and point of purchase practices with an obvious result on that specific selling point communication.
Feedback to the producer/customer is transmitted regularly about the progress of goals, the visits’ results and the strategies applied.
Taste Artisans experienced executives having wider knowledge on the market make a decisive contribution to the targeted placement of products.
Credit Control is under the producer’s choice
Collection is also under the producer’s initiative
The producer can create his own sales statistics
Under arrangement data analysis and possible objective reviews can be discussed
The Producer supported by TASTE ARTISANS will approach the final consumer better and more efficiently. He knows his surroundings better than anyone, provides the information and Taste Artisans handles it. Together they define the business strategies.
We organize the promotion of persons, terroir, history, philosophy and the principles of the Producer/Client
We determine producer/customer expectations in relation to products and the market and competition.
On a second phase, we apply:
TA provides Business Extroversion services through reliable cooperation networks.
Producers, buyers and consumers are placed in a dynamic context that favours the effective promotion of products in the targeted market and the achievement of trade alliances with equally shared benefits.
Taste Artisans acts as the consumer’s representative within the buyer’s circle, making presentations and providing samplings for each product in order to achieve the target of agreement.
Record leaders and bloggers opinions who influence consumers and the HORECA sector.
The reports that TA gives to the producers through the customer management system are digitally organized and formulated in quantitative level according to the need and objective that it has already set.
Reports are given in real time to define KPI’s. Each report contains data analysis and information it two dimensions about the actions taken and actions that must be taken.
19 Οκτωβρίου, 2023
6 Δεκεμβρίου, 2022
9 Νοεμβρίου, 2022
Πολιτική Προστασίας Προσωπικών Δεδομένων
(+30) 6940262629
info@tasteartisans.gr
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